Goodreads Giveaway Winners

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The month-long contest has ended! A total of 2014 people entered and 850 added Daughter of Shadow to their reading lists.

Word of mouth is a crucial influencer of book sales so I enrolled in the process to spread the word and now it’s up to the mouths to do the rest. Goodreads is a top-notch site/community and I may have to spend more time there. The contest was open to the world and the random generator took that detail to heart, with the five winners hailing from Canada, India, Germany, Great Britain, and Romania.

Thanks to everyone who participated in the Giveaway! Time for me to go mail some books.

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Radio Interview Pt. 2

Here’s the link to my interview with Gail Vaz-Oxlade from February 15, 2016.

Interview

I come in around the 44 minute mark. We discuss my novel, Daughter of Shadow, self-publishing and the writing process.

It was a fun experience and I’m looking forward to the next one!

Radio Interview

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By way of a serendipitous encounter I will be speaking with Gail Vaz-Oxlade on her podcast which airs on NewsTalk 1010.

Gail has written 13 books on personal finance, numerous financial articles, and hosts the television shows Princess and Til Debt Do Us Part.  She recently finished a lengthy Canadian promotional tour for her new book, Debt-Free Forever. Suffice to say, she is a powerful personality and I look forward to the interview.

I will be discussing my novel, Daughter of Shadow, as well as the self-publishing process and writing in general. The interview takes place Monday February 15 @ 11:10PM EST.

NEWSTALK1010 LINK

 

Marketing: So You’ve Written a Novel

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Marketing: the action or business of promoting and selling products or services, including market research and advertising.

How does one use marketing to sell books? Theories and tools abound but none can legitimately lay claim to a surefire technique. The rapid ascension of self-publishing has thrown a kink into time tested models and everyone in the publishing industry is scrambling to adapt.

When listening to speakers at a writing/editing/publishing conference I attended there seemed to be a unanimous approach to modern marketing from independent, small, medium, and large publishers—the shotgun method. Splatter the wall and see what hits. Not the most efficient or eloquent of approaches but no one seems to be able to say for certain what will, and won’t, work.

The phrase, “Write the best story possible and the cream will rise to the top,” kept appearing at the conference as well. How then to explain massive successes like 50 Shades of Grey? Clever marketing obviously had a hand in making that poor-to-mediocre story a success. I think it all comes down to word of mouth. The more people talking about a product, or at least are aware of it, then the higher chances of potential sales.

The shotgun method is an attempt to connect with various streams in the hopes that one, or multiple, will raise awareness of the book and author. Sounds easy enough but when everyone is doing it then the “cream” has a lot more crap to rise through to get to the top.

The amount of available funds at a publishers disposal also plays a major role in marketing. Rarely can a self-published author match the concerted and widespread marketing effort of a Big 5 publisher. Not all shotgun blasts are created equal. Not everyone gets to reload.

But what about social media? It’s free and ubiquitous! There are many success stories of self-published authors using social media to raise awareness and even the big time authors with big time contracts have to be involved on social media. Yet I can’t help but get philosophical about the apparent advantages of social media—if a self-published author blogs does anyone hear it? Do all tweets come from songbirds or is it just a bunch of honking geese?

Whatever the case, I’m trying my own shotgun method with my novel, Daughter of Shadow. I have to admit that aspects of marketing are fun—it’s like jumping into a game that’s already in process and nobody fully understands the rules. The most frustrating part is the not knowing. What works? What doesn’t? Why?

It’s incredibly easy easy to drop a piece of yourself into the internet but most of the time that piece sinks away never to be seen or heard from again. Maybe message in a bottle method is more appropriate than shotgun, although the reference to a weapon conveys a sense of control and applied direction rather than casting out wishes and hoping for the best.

To close on a point of optimism—we’re all in this together. The big time authors and first time self-pubs are all caught up in the same game. I can read Rothfuss, King, Gladwell, and Le Guin all at the same time and everyone wins, because the beauty of writing is that it’s meant to be shared. Books are a very different product then say a blender; you can never have too many.

Daughter of Shadow Launch Party

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The book launch party for Daughter of Shadow was this past weekend and the support was amazing. The ebook has been available for a few weeks now but it was distinctly more satisfying (as a writer) to hold the book in my own hands. After countless hours staring into a computer screen while writing, dozens of edits, and a few bouts with formatting I finally had a finished product. A very surreal moment.

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The cover art turned out great; I’ve been quite impressed with Createspace. The entire order for the party sold out, which is a good problem to have. Signing copies was fun, a novelty that I doubt will get old anytime soon.

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I created a story but a story isn’t much without someone to share it with. Many thanks to everyone who attended the event and to all those who were unable to attend but still made the effort to contact me.

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