Author Credibility in the Age of Alternative Facts

All authors face an uphill climb to credibility and none more than independent authors. In this digital era, the internet is like the wild west and author after author enters their book into the mix, hopeful as a gold miner looking to strike it big.

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Advertisements saturate our devices, turning choice into a chore. Netflix is nailing the streaming game, making it acceptable to binge entire seasons in a sitting. Individual time is eaten up quick as movie popcorn (handful after handful smashed into the mouth until life is chewing, butter, and previews). And that’s not including work to pay off the debt that floats the economy. Everyone has a side hustle these days. Hopefully your side hustle doubles a passion project.

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The best route to credibility as an independent author is likely to garner a multitude of positive reviews on Amazon and Goodreads. Having champions in various genre forums and subreddits to sing your praises is crucial. Getting on a powerhouse mailing list like Bookbub is also a solid boost to the reputation. Paid advertisements get the author’s name out there, but what is the point if no one knows the name? And then there are competitions.

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Many competitions exist for independent authors, some more legitimate than others, yet all offer potential glory. Note: these competitions tend to cost $50-150 USD to enter and usually require that the author mail multiple copies of the book, so factor extra postage into the expense.

After carefully researching the available competitions, I entered Daughter of Shadow into four this past summer. DoS was a finalist in two competitions and two were never to be heard from again. The 2017 IndieReader Discovery Awards gave this fine review, even though DoS didn’t end up placing.

“In DAUGHTER OF SHADOW, a must-read for all fantasy lovers, the world is splintered into light and dark and a young female warrior struggles to choose a side. Author Tyler Sehn takes great pains to lay out a richly detailed realm of magic, monstrous creatures, and political upheaval. ”

The Colorado Independent Publishers Association chose DoS as a finalist for the EVVY Awards. 2017 was the 23rd annual CIPA EVVY Awards, which in independent publishing is practically prehistoric.

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*Turns out illiteracy killed the dinosaurs*

DoS finished with Merit. Not #1, but not bad. Not bad at all. That’ll do book.

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Plus I got these neat stickers to slap on the cover for the next little while. And THAT is what makes the competition worthwhile. A literal seal of approval. A symbol of authenticity to instill trust. An image to catch the perusing eye and make the hand pick up the book.

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What say you, reader of blogs? Have a success story about entering a novel in a competition? A not so success story?

 

 

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